Greenaway promoted in Ogilvy SEA reshuffle

<p>SINGAPORE: Ogilvy & Mather has promoted Andy Greenaway, its </p><p>Singapore-based executive creative director, to chairman of its agency </p><p>in the city as part of a package of management changes underway. </p><p><BR><BR> </p><p>Greenway takes over from Tim Isaac who retains his regional </p><p>responsibilities, but is moving to Bangkok in early January. Isaac, who </p><p>remains vice-chairman of O&M Asia Pacific and regional director, </p><p>replaces Sunandha Tulayadhan, chairman of O&M Thailand and Indochina, </p><p>who is semi-retiring after 27 years with the company. </p><p><BR><BR> </p><p>Sunandha, who effectively becomes non-executive chairman but has the </p><p>title of chairman emeritus, will work part-time advising her </p><p>successor. </p><p><BR><BR> </p><p>Describing Sunandha as "the guiding spirit of O&M Thailand", the </p><p>network's Asia-Pacific chairman, Miles Young, said: "When choosing a </p><p>successor, we listened carefully to her views on who she felt was the </p><p>right person." </p><p><BR><BR> </p><p>Isaac added: "My job will be to continue the good work she has done. She </p><p>has operated very well and through some difficult times in Thailand such </p><p>as the economic crisis in 1997." According to Isaac, there are </p><p>advantages in having Greenaway as chairman, not least is that his </p><p>creative background will ensure creativity in his thinking no matter </p><p>what the challenges are. </p><p><BR><BR> </p><p>"Andy has worked for Ogilvy for many years so he also understands the </p><p>agency culture and people," he added. </p><p><BR><BR> </p><p>Greenaway, who retains the title of executive creative director, was </p><p>tight-lipped about possible changes in the creative department resulting </p><p>from his promotion. </p><p><BR><BR> </p><p>He said he would remain hands-on with the creative department in terms </p><p>of "overall direction and ensuring the quality is there". </p><p><BR><BR> </p><p>"(Having a creative person as agency chairman) says something about our </p><p>commitment to maintaining our creative profile, which is important </p><p>because we believe creativity is at the heart of everything we do," he </p><p>added. </p><p><BR><BR> </p><p>He said he wanted to ensure Ogilvy's different business units </p><p>collaborated better to offer integrated solutions. </p><p><BR><BR> </p>