Grebstad Hicks appointed to GHM

HONG KONG - Asian Resort and Hotel Group General Hotel Management (GHM) has appointed hospitality and travel public relations specialist Grebstad Hicks Communications as PR partner for its portfolio of 14 resort properties in seven countries in Asia.

The account was won without a pitch with previous client recommendations swaying the hotel group to hire the PR company.

Previous public relations was done in house. 

Grebstad Hicks’ immediate task is to enhance branding, PR and media relations for all GHM resorts, which will be driven out of the company’s head office in Hong Kong, supported by its regional offices in Singapore, Beijing and Shanghai.

GHM was founded in 1992. Each of their hotels and resorts has a distinct Asian style and are located in Yangon, Chiang Mai, Ubud, Phuket among others.
Source: Campaign China
| public relations , travel