Greater China: Visa unveils Olympic credit card with BOC

BEIJING: Visa International and the Bank of China have launched the first-ever 2008 Beijing Olympic Games Credit Card, aiming to appeal to Chinese consumers' sense of national pride as competition increases within the credit card category.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now