The two spots - created by Leo Burnett Guangzhou - remind parents about the importance of their children's physical and intellectual development.
One of the spots, 'Boy', shows a young boy standing on his toes as he washes his hands in the sink. When his teacher tries to turn on the tap later, he finds it wedged shut, demonstrating the boy's strength.
Burnett's executive creative director Stephen Mui said the brand opted to move away from the category's product-driven approach.
"The insight is that while kids want a healthy milk drink, they are also swayed by 'coolness'. Brands like Wahaha and Robust, which they used to drink in childhood don't pass anymore because kids consider those brands as childish."