"(Lisio) is here to run a team of five and handle domestic, regional and global listings work," said Matthew Anderson, Ogilvy PR chief executive for EAME. "He will cover IR, IPOs, transactions and M&A."
Lisio, a fluent Mandarin speaker, said: "My educational background is in China, and I have long looked forward to applying my professional background to what's going on over here," he said. "The IR sector in China is very exciting - companies are just beginning to understand the importance of communicating with investors and the financial community at large."
At Joele Frank, Lisio specialised in transactional communications. However, noting that the M&A PR market is still flat, he believes that IPO work will remain the mainstay of Ogilvy China's IR practice in the near term.
"M&A does not seem to be that active, on a scale that would involve PR," said Lisio. "The IPO market is very strong at the moment - there are bumps in the road, but we remain positive."