Greater China: HK fashion chain seeks to inspire with card revamp
HONG KONG: Citibank and Hong Kong-based youth fashion chain I.T. are sharpening the branding of their joint credit card to better connect with the city's 20 to 35-year old segment. The relaunch is supported by television spots, featuring food for thought from five international fashion designers to drive home the new 'I. T. is Inspiration' brand platform.
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