Greater China: Headlines - Xinhua unifies heritage with new branding design

Xinhua Finance has unveiled a new corporate identity and logo in a bid to unify its Chinese and Western heritage. The new identity retains the Chinese traditional calligraphy of the company's previous branding, while incorporating a modern logo design and new colour scheme, featuring a bold imprint of a Chinese-style signature seal engraved with the 'xin' of 'Xinhua Finance'. The company has also launched a new website at xinhuafinance.com.