GREATER CHINA HEADLINES: Ogilvy expands Eschenbacher's interactive role
Ogilvy & Mather has named Dirk Eschenbacher its regional interactive creative director for its interactive arm, OgilvyInteractive. Beijing-based Eschenbacher will continue in his role as creative director for OgilvyInteractive China/Beijing. In his new role, he will focus on building the agency's mobile capabilities. He said: "There is a lot of innovation in the market with 3G and Bluetooth technology, and we will get knowledge from Japan and transfer this to other markets."