Greater China: Headlines - MindShare, Hotdog to handle Red Bull HK launch

Energy drink brand Red Bull has appointed MindShare to handle its media planning and buying in Hong Kong following a pitch against ZenithOptimedia. Local shop Hotdog was awarded the creative brief without a pitch. According to MindShare Hong Kong CEO KK Tsang, the brand - which will largely use television advertising - recently appointed a local distributor for its launch in the city.