Greater China Headlines: Citic Ka Wah hands branding assignment to M&C

Hong Kong's Citic Ka Wah Bank has hired M&C Saatchi to develop its brand strategy, identity and communications campaign. The win follows a three-way shootout that included Leo Burnett. "It is refreshing to receive a client's brief that has got something truly innovative to sell," said Janice Chan, managing director of M&C Saatchi Greater China.