Greater China: Headline - Watson's unveils three in-store digital ad screens

Watson's Wine Cellar has partnered with MEI Asia, to unveil digital advertising network screens at three Hong Kong stores. The displays feature touch screens, and bar code readers to provide information about wines and spirits to customers, and also provide marketers with key readings and trends.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now