Greater China: Headline - Starcom takes over Universal's General Mills' job

Food maker General Mills has appointed Starcom as its media agency in China without a pitch. The incumbent was Universal McCann. Creative assignments remain unchanged. The company offers a wide range of products in China including three major brands Haagen Dazs handled by TBWA, Wanchai Pier Dumpling managed by Saatchi & Saatchi and Bugles handled by McCann-Erickson.

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