Greater China Headline: Shanghai Hilton takes on RedDOT for design task
The Shanghai Hilton has hired RedDOT to help refresh the hotel's positioning. The design agency will create a series of visual identities that link the hotel to Sun Tzou's Art of War and modern day business. The campaign aims to give the hotel a unique positioning in the industry.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features