Greater China: Headline - Nestle kicks off SMS-based Pure Life promotion

Mobile2Win China (m2w) has introduced an SMS promotion 'My water, my life' for Nestle Pure Life. The promotion covers 60 million bottles. For consumers, the lure is to buy Nestle bottle, send the unique code mentioned near the bottleneck through SMS to m2w's code 8558. The brand has marked Rmb200,000 (US$24,149) worth of prizes.