Greater China: Headline - MPI in JV with Nanjing Metro for adspace on Line 1
Outdoor media vendor Media Partners International has formed a joint venture, Nanjing Metro Media Partners Advertising (Nanjing Metro MPI), with Nanjing Metro Industrial. The JV is expected to enter into a media deal to secure ad rights within Nanjing Metro Line 1 for 18 years. Nanjing Metro Line 1 will run through the Olympic Sports Centre.
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