Greater China: Headline - Four compete for Taishin Bank creative account

Taiwan's Taishin Bank has completed a two-round creative pitch, with results expected by the end of January. Four agencies, comprising incumbent Asatsu, Lowe, Publicis and Batey/Red Cell, made it to the second round after strategic and creative submissions were presented by eight agencies in the first phase. Estimated billings for the account are NT$500 million (US$15.5 million).