Greater China: Creative pair join Lowe Shanghai to handle Interbrew

SHANGHAI: Lowe China has beefed up its management team in Shanghai after a series of new business wins, which include the creative brief for four beer brands of Belgium's Interbrew group (Media, April 23). Li Wenlong and Chen Jing have been appointed as creative directors for the new team on the Interbrew assignment. The appointments will reunite the pair, who first started working together as a team in 1998 during a two-year stint at Grey Beijing.