Greater China: Coke links with Levi's, Canon for youth blitz

HONG KONG: Coca-Cola is banking on cross-promotions to give its Sprite and Coke brands an edgier feel through tie-ups with digital products company Canon and youth brand Levi's.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now