Grayling wins regional Diageo PR retainer

Diageo Asia and Greater China corporate relations director Richard Burn has confirmed with Media that Grayling has secured its regional PR retainer, following a four-way pitch that also involved Edelman, Fleishman-Hillard and Ogilvy PR. Based out of Singapore, Grayling will handle Diageo's regional brand and corporate communications, with local agencies continuing to handle local market execution. "Grayling was pretty clearly the most popular one," said Burn. "They understood what we wanted was finding an agency with a strong regional office here."