Grayling picks up BLP's regional PR account

SINGAPORE - UK-based law firm Berwin Leighton Paisner (BLP) has appointed Grayling to handle PR duties for its first Asian offering, in Singapore.

Grayling was awarded the account following an RFI with undisclosed agencies.

Focusing on offshore markets, the Singapore hub will cover Malaysia, Thailand, Indonesia and Vietnam and work with affiliates in India, China and the Middle East.

In the first half of last year, international business contributed 25 per cent of the firm’s revenue, largely attributed to growth in Asia.