Shu joins from sister Huntsworth agency Citigate Dewe Rogerson, where he was executive director.
Shu will report to new Grayling regional MD Chris Davies. “He is one of the leading PR practitioners in Hong Kong and across the region, said Davies. “He brings years of international experience and a wide breadth of PR and marketing experience.He will play a key role in the continuing expansion of our services to clients.”
Shu was one of the founders of CNBC Asia, before becoming regional head of PR at ABN Amro, and then joining Citigate.
“We now offer a broad range of public relations services across the region,” said Grayling Global chief executive Nigel Kennedy.
Former Grayling Hong Kong director Allison Wright, has chosen not to return to full-time employment following the birth of her first child.
Grayling names Hong Kong chief
HONG KONG - Grayling Global Asia has named Bruce Shu (pictured) as MD of its Hong Kong operation.
