The shift follows a review that involved the two agencies, barely a year after the airline split its regional PR accounts between the duo. At the time, Edelman was selected for Japan and Australia, to go with its existing Hong Kong, Beijing and Shanghai accounts – while Edelman added Thailand to its hold on Singapore. The move marks the end of Edelman’s five-year relationship with BA in Hong Kong.
Grayling lands regional BA PR business
ASIA-PACIFIC - British Airways (BA) is believed to have consolidated its regional PR business with Singapore and Thailand incumbent Grayling, shifting the Hong Kong, China, Japan and Australia accounts out of Edelman.
