The GP work was crafted by WE Marketing Group, and shows a fist made up of GP batteries breaking through a poster with tagline ‘Power, infinite power’.
Kenny Wong, managing director of WE Marketing Group said: “Batteries are low involvement products, but we have caught the top of mind awareness and nailed the local insight and relevancy, and it created a strong symbolic impression as a fist equals power.”
Asahi beer won best branding gold award and the best new product campaign gold went to Nokia for its work on the 5500 handset.
