A letter from the Health Minister, Chua Soi Lek, to the Malaysian 4As stated that the government would withdraw its plans for a light touch on fast food advertising.
The about-face comes four months after Dr Chua had agreed to rescind suggestions he made earlier this summer (Media, 3 May) that fast food was as unhealthy as alcohol and tobacco, so advertising it shouldn’t be allowed on television.
The about-face comes four months after Dr Chua had agreed to rescind suggestions he made earlier this summer (Media, 3 May) that fast food was as unhealthy as alcohol and tobacco, so advertising it shouldn’t be allowed on television.
The self-regulation proposals, drafted by the 4As, consented to making programmes in which children make up more than four per cent of the audience fast food ad-free.
4As president Datuk Vincent Lee confirmed the news, and said he would re-enter into negotiations with Chua this week.
