Got exam? Keep calm, sing K-pop and eat a walnut

SHANGHAI - People don’t usually think about nuts all that much, let alone what sets them apart. So when Grey's client the California Walnut Commission (CWC) wanted to distinguish walnuts from nutty competitors such as almonds and peanuts, the agency found a defining characteristic of walnuts and added a K-pop crunch to it.

by Jenny Chan 陳詠欣

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