"Companies which aspire to be global brands how to be mindful of how their customers feel about their brands," said Mr Gore.
"There is a growing chorus of people asking corporations the same question: what are you doing to help address the climate crisis?"
The former vice president admitted that there is lingering view that sustainability runs contrary to generating profits and shareholder value. "But it is in a company's best interests to be part of the solution," he
said. "There are great benefits to the value of the brand; to be cleaner, more efficient, higher quality."
Climate change, caused by a rising in CO2 levels, was the most serious challenge the earth had ever faced, he said. The world has a narrowing window of ten years in which to reduce its "carbon footprint" otherwise it
will face a "climate catastrophy", he warned.
Mr Gore also announced plans to launch a global ad campaign later this year, which the support of partner companies with compliant environmental credentials, to promote awareness of climate change through his company, the Alliance for Climate Protection (climateprotect.org).