The gadget ads can incorporate real-time data feed, images and videos into one unit and can be developed using Flash, HTML or a combination of both. They will run on Google’s content network, alongside text, video and image ads. Both cost-per-click and cost-per-impression pricing models are available.
Ryan Pham, a media strategist at interactive agency Profero Singapore, said that the gadget ads, with their rich media functions, were an “exciting” development: “The new format behaves like a mini website within an ad, since dynamic functions like videos are embedded within. Users do not need to leave the website at all. But it may take a while for advertisers to catch on as it is different from a traditional online ad.”
Google declined to comment for the story.
