The new-look Good Times now includes spas, art classes and pool halls in its offer in a bid to broaden its appeal among consumers and corporations.
In addition to a coupon-based system which was in place last year, consumers will be able to register their cards online to gain access to year-round deals when the 2007 programme launches in mid-November.
In addition to a coupon-based system which was in place last year, consumers will be able to register their cards online to gain access to year-round deals when the 2007 programme launches in mid-November.
In addition to the new areas covered by the programme, Good Times will continue to include 50 per cent discounts and two-for-one deals at restaurants across Hong Kong, with half of the profits raised going directly to charities.
Good Times currently boasts 5,000 members, and according to Josh Ziegler, chief dealmeister, Good Times, the plan is to boost numbers three-fold.
“Moving online with this - we’ll still have the programme available in hard copy in outlets, though - will allow us to constantly offer new deals and promotions to our members throughout the year,” said Ziegler.
“We’d really like to get to 15,000 (subscribers), and that’s why we’re trying to expand into a more entertainment and lifestyle-oriented platform.”
Eschewing traditional advertising routes, Good Times will be promoted through point-of-sale collaterals in participating outlets and via word-of-mouth.