Good, who took up the regional president role earlier this year after overseeing Tribal DDB Greater China, said that the time was right for a change. His new role will see him overseeing advertising, interactive and direct at Clemenger. Prior to relocating to Asia in early 2006, Good spent seven years at Tribal DDB Australia. He will depart Tribal in September.
DDB Asia-Pacific president and CEO, John Zeigler, said: “It would be fair to say that we are a fair way down the road in terms of replacing Adam. We’ve known for quite a few weeks and have been in the process of looking at our situation. Adam has decided it wasn’t for him and he has made that decision.”
