The Longevity practice, which is being helmed by Hong Kong-based Jacinta Reddan as regional head, is the first rebranded practice to launch following the initial implementation of the company's two core areas, food and beverage, and travel and leisure. Its roll-out precedes a further expansion by year-end to include practices called Inside Edge (internal communications), Dialogue (new media) and Engage (issues management).
GolinHarris unveils Longevity practice
ASIA-PACIFIC - GolinHarris has launched the first wave of a regional restructure with its newly-rebranded Longevity practice, which focuses on providing clients with expertise in ageing consumer issues.
