Jessica Goodfellow
Jun 24, 2020

Gojek slashes 9% of workforce due to COVID-19

Indonesian super app is cutting 'non-core' divisions to focus on transport, food delivery and payments.

Gojek slashes 9% of workforce due to COVID-19

Gojek is cutting 9% of its workforce, equivalent to 430 employees, as it focuses on its 'core' services to offset declines caused by the COVID-19 pandemic.

The Indonesian super app is shutting down verticals "that are no longer viable during this period", co-CEOs Andre Soelistyo and Kevin Aluwi said in an internal email sent to staff. That includes its GoLife lifestyle division, which offers home services like massages and cleaning, and GoFood Festivals, a festival featuring GoFood merchants.

Of the 430 workers that have been retrenched this week, "many" work for these divisions, according to reports.

Cutting these divisions will allow the company to focus on its "core" services of transport, food delivery and payments. The latter informed Facebook's recent investment in Gojek, with WhatsApp chief operating officer Matt Idema saying at the time the combination of WhatsApp's communication platform with Gojek's commerce platform, distribution and payment infrastructure can "bring millions of people into Indonesia’s growing digital economy".

Gojek's cost-cutting measures follow those of rival Grab, which announced earlier this month that it was cutting about 360 positions, or about 5% of its headcount.

Source:
Campaign Asia
Tags

Related Articles

Just Published

15 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

18 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

20 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

20 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.