HTA, which had earlier won Godrej Appliances' air-conditioner and refrigerator accounts, bagged both pieces of business from Ambience D'Arcy. "I believe we got this (washing machines) account because of our work for Godrej refrigerators, said Rai Tarun, senior vice-president and general manager of HTA Mumbai. Ambience will continue to work on Godrej Appliances' corporate ad account. The mosquito repellent business was won following a pitch against Ambience and Ogilvy & Mather.
Godrej's Good Knight brand, a joint-venture with the US' Sara Lee, is said to be a market leader in the US$191 million repellent market.
