The automotive giant will conduct a market-by-market review, as originally reported by Media (Media, 30 January).
It is believed that agencies were not informed of the change of plan until yesterday - the day before they were due to present.
It is believed that agencies were not informed of the change of plan until yesterday - the day before they were due to present.
Presentations for the first round were supposed to be held today, but the deadline has now been extended to 20 March to accommodate the extended Southeast Asia remit. A "pricing proposal submission" will be held on 24 March.
It is unclear whether Religion, also a Singapore-only agency, will continue to contest the review. Main Southeast Asia incumbent Leo Burnett, Ogilvy RedCard and globally aligned agency McCann remain in contention. Leo Burnett handles the General Motors accounts - which includes the Chevrolet, Opel and Saab marques - in most of Southeast Asia, including Indonesia, Singapore, Thailand and the Philippines.
