Globe Telecom calls B2B pitch

MANILA - Globe Telecom, the Philippines' second-largest telecom player, has called a creative pitch for its business-to-business account involving JWT, Ogilvy & Mather, Bates 141, McCann Erickson and Publicis JimenezBasic.

According to a source the company is looking for an agency to develop a campaign targeted at enterprises that need telecommunications business tools such as switchboards and landlines.

A few weeks back the telecom giant had handed the creative duties for its consumer broadband and landline services as well as the youth account for wireless, broadband and multimedia applications brands to McCann sister shop, Harrison Communications.

Globe Telecom provides a diversified set of fixed-line and mobile telecommunications services and recently tied up with Apple to bring the iPhone 3G to the Philippines later this year.