Globe shortlists three for $40 million media pitch

MANILA - Globe Telecom, the second largest telecom player in the Philippines, has concluded a review for its media account worth a reported US$40 million. Three agencies including ZenithOptimedia, Mindshare and incumbent Universal McCann are believed to be involved in this pitch.

by Asiya Bakht | 02/03/2009

Sources suggest that this is the first time that Globe has pitched its media since its launch.

Globe Telecom provides a diversified set of fixed-line and mobile telecommunications services and recently tied up with Apple to bring the iPhone 3G to the Philippines.