Globe creative goes to JimenezBasic

MANILA - Globe Telecom, the second largest telecom player in the Philippines, has handed creative duties for a soon-to-be-launched service to JimenezBasic after a pitch involving Globe's three roster agencies.

The Publicis Groupe agen-cy takes on the brief  ahead of McCann sister shop Harrison Communications and TBWA\Santiago Mangada Puno Advertising.

The pitch was one of three the telco has been managing. A second was won by Harrison Communications. The marketing objectives for this pitch remain confidential.