Global print revenue growth shaved to 0.7pc

<p>ASIA-PACIFIC: Global magazine advertising expenditure is predicted </p><p>to expand at the sharply lower rate of 0.7 per cent this year - down </p><p>from last year's sizzling 10.4 per cent pace - as the global economic </p><p>slowdown deepens. </p><p><BR><BR> </p><p>The forecast, which was made in the latest World Magazine Trends report, </p><p>compiled by the International Federation of Periodical Press (FIPP) and </p><p>Zenith, maintained that long-term prospects remained strong. </p><p><BR><BR> </p><p>Publishers generally agreed with the long-term forecast, saying that </p><p>last year's growth rate was abnormally high because of the dotcom and </p><p>technology boom. They said their publications would have posted a </p><p>year-on-year increase in advertising bookings had the 2000 expansion </p><p>rate not been so unusually robust. A few publishers have indicated that </p><p>confidence is returning. The Economist's worldwide publisher, David </p><p>Hanger, said: "Major global campaigns are set to start in December, with </p><p>the biggest categories being manufacturing, IT and banking. We're still </p><p>missing airlines but I think that depending on how things occur, they </p><p>will be back by March." </p><p><BR><BR> </p><p>He believed that the first two months of the new year would remain </p><p>bleak, but he predicted a pick-up from the end of the first quarter. </p><p><BR><BR> </p>