Global media network hunts for Asian partners
Independent media agencies around the world have aligned to form Columbus Media International, a new independent global media network of 13 agencies covering 18 territories. <BR><BR> The charge is led by BLM Media in the UK, Horizon Media in the US and Cossette Media in Canada. Kate Williams, Columbus' MD for Europe, stated that Columbus was looking to fill in gaps in Asia. <BR><BR> Regionally, the network includes Japan independent ING Media with partnerships in Australia in the works. Columbus claims global billings worth US$4.2billion.
