Gideon Spanier
Jun 18, 2019

Global Alliance for Responsible Media launches to fight for digital safety

Ad industry issues "call to action for more collective responsibility in media practices".

Some of the companies involved in the new Alliance

Some of the world’s biggest advertisers and agency groups are coming together with Google, Facebook and other media owners to launch an unprecedented alliance to improve the digital media environment.

The Global Alliance for Responsible Media said its members want to use their collective power to significantly improve the health of the media eco-system and to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues in the wake of...

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