Gillette tipped to move creative

Gillette is reportedly poised to shift creative duties for its Asean and India markets to BBDO, as part of the brand's consolidation with its global lead agency, following its purchase by Procter & Gamble in 2005. <BR><BR> Reportedly worth US$10 million, the business is currently handled primarily by Ogilvy & Mather. Both BBDO and Gillette representatives declined to comment. <BR><BR> Earlier reports from New York indicated that BBDO would be the key global beneficiary of the global consolidation, with Asian business previously split between Ogilvy and McCann Erickson, while BBDO already handled Australasia.