HONG KONG: Getty Images is looking to boost the Asia-Pacific
content of its photographic and film visuals library, now available
online.
The company has more than 70 million images and 30,000 hours of film,
however, Getty co-founder and chief executive Jonathan Klein said Asian
content is lacking.
"The criticism has always been that the pictures are too American. So we
are embarking on working to get more locally-shot imagery," said
Klein.
One way it hopes to achieve its objective is through the recent set up
of wholly-owned organisations in Australia, New Zealand, Hong Kong,
Malaysia, Thailand, the Philippines and Japan following the acquisition
of its two main competitors, The Image Bank and the Visual
Communications Group.
