Genting reviews $4m media in Malaysia

KUALA LUMPUR - Genting Group is holding a review of its US$4 million media account for its resorts business in Malaysia, with incumbent Mediavest in the running with MindShare and Pakar Media.

The review is part of a compulsory three-yearly review of the resorts giant’s appointed agencies, mandatory for a publicly listed company. Mediavest has held the account for the past three years.

Genting International recently reported a massive fall in earnings for its first quarter in 2008. Profits were down 91 per cent to $4 million from $49 million in 2007.

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