M&C division The Distillery won the brand consultancy assignment for Sentosa IR, with M&C Saatchi subsequently awarded the advertising business following a credentials presentation.
On winning the contract in December, Genting committed to pumping S$3.85 billion (US$2.5 billion) into turning Sentosa's Resorts World into a global tourism icon by 2010.
On winning the contract in December, Genting committed to pumping S$3.85 billion (US$2.5 billion) into turning Sentosa's Resorts World into a global tourism icon by 2010.
Singapore's two new casinos are expected to add up to three per cent to the country's GDP by 2015.
