The review is part of a compulsory three-yearly review of the resorts giant’s appointed agencies, which is mandatory for a publicly listed company.
Mediavest has held the account for the past three years.
Genting International recently reported a massive fall in earnings for its first quarter in 2008.
Profits were down 91 per cent to $4 million from $49 million in 2007.
The profit shortfall has been blamed on bad debts and falls in attendance at its casinos, which some observers believe is the result of the introduction of smoking bans in gaming rooms.
Genting is said to be looking into the possibility of using some of its outlets as advertising platforms to revive falling revenues.
The company is banking on its overseas businesses, such as the planned opening of Resorts World of Sentosa in Singapore in 2015, for future growth.
TBWA was appointed to handle Resorts World of Sentosa’s $46 million advertising account in August last year. The resort is expected to cost S$6 billion (US$4.4 billion).
Genting was named Malaysia’s fourth most valuable brand in an Interbrand survey last year.
The company, valued at RM4.6 billion (US$1.4 billion), trailed fellow domestic brands Celcom, Maxis, Maybank and Public Bank.
Genting Group to hold media agency review
KUALA LUMPUR - Genting Group is holding a review of its US$4 million media account for its resorts business in Malaysia, with incumbent Mediavest in the running alongside MindShare and Pakar Media.
