The assignment is expected to cover the US-based conglomerate's full corporate communications account in Thailand, including GE Money.
General Electric is one of the largest foreign investors in Thailand, with investments exceeding US$1 billion in medical systems, financial services, aircraft engine component manufacturing and plastics compounding.
GE selects Weber Shandwick in Thailand
BANGKOK - General Electric is understood to have awarded its Thai public relations account to McCann Worldgroup's Weber Shandwick, displacing incumbent Bangkok PR.
