The integration marks an expansion of the agency’s International Research Centre (IRC) operation, which will manage local business in each market, and also oversee multi-country, regional and global research programmes.
TNS Singapore managing director Grant Bertoli will take responsibility for Thailand, Malaysia and the Philippines.
TNS Singapore managing director Grant Bertoli will take responsibility for Thailand, Malaysia and the Philippines.
“Important markets in their own right, Hong Kong and Singapore are also key regional centres for many of our clients,” said Garland. “It was the need for a specialist capability in the conduct of regional research programmes, aligned with our clients’ own structures, that drove the creation and rapid growth of our TNS IRC services.”
