Gap versus Green the Gap: A trademark fight worth fighting?

SINGAPORE - For American retailer Gap, suing little-known Indian fair trade eco fashion brand Green the Gap for using the word ‘Gap’ may turn out to be a public-relations blunder.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features