“Our objective is to select the build and promote our brands throughout China, Macau and Asia,” said Kevin Clayton, principal for strategic marketing at Galaxy Entertainment Group.
“Competition is getting stronger, any operation in Macau and Cotai needs to be highly competitive in capturing and maintaining market shares, so the challenge for any company is how to cut through the huge amount of brand and promotion communications and activities to drive a form of brand and product preference.”
“Competition is getting stronger, any operation in Macau and Cotai needs to be highly competitive in capturing and maintaining market shares, so the challenge for any company is how to cut through the huge amount of brand and promotion communications and activities to drive a form of brand and product preference.”
The pitch comes after Interbrand earlier secured branding duties.
