Galaxy Entertainment selects Grey for StarWorld creative brief

MACAU - Resort and casino operator Galaxy Entertainment Group has appointed Grey Hong Kong to handle its advertising planning and creative duties for StarWorld Hotel & Casino across China, Hong Kong and Macau.

by | 07/19/2007

Grey landed the business without a pitch, although it’s understood Galaxy had initial conversations with several other Hong Kong-based 4As agencies.

Galaxy operates five hotels and casinos in Macau: Waldo Hotel, Rio Casino, President Casino, Grand Waldo Casino and StarWorld, which opened in October 2006.

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