The Amway initiative, which aims to promote a healthy lifestyle message in China, sees a custom branded van travelling to more than 10 cities across the country over the next few months.
Earlier this year, G2 Star Echo China also helped run two other Amway projects - the Nutrilite Health Run & Sports Carnival, as well as Colour Your Diet.
Separately, G2 Star Echo’s premium division, G2 Aviavision, picked up three new assignments for Mead Johnson and China Minsheng Banking Corporation.
Mead Johnson tasked the agency with two new design and production projects involving gifts with the purchase for two of its pediatric nutrition brands.
China Minsheng Banking Corporation has also appointed G2 Aviavision to handle a corporate premium design and production project following a tender. This is the agency’s first assignment with the bank.
“We’re pleased with our continuous new business success in China, especially with the good mix of projects from both existing and new clients across a range of categories,” said Li Ming (pictured), managing director of G2 Star Echo.
